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Building Value in a Crowded Industry

Posted by Ryan Howard on Fri, Jul 12, 2013  |  Share       

Let me start by defining what I mean by "Building Value".

Value is the perception of the relative worth, merit, or importance of something.  We too often only think of “value” in terms of money, and although price always place a part in a buying decision, other factors play a more important role in building value. I've included seven simple ideas on this concept below. But first, a quick story...and my inspiration for creating this post. 

I was looking for a mildew-removing solution for cleaning a small patch growing up the stucco on my house.  The big box store tried to sell me a large bottle of concentrate that required mixing with bleach, along with rubber gloves, scrub brushes, and goggles.  I passed on the 3 gallon bottle that would create 50 gallons of cleaner, enough for several 3-story houses and instead decided to try the little neighborhood hardware store near my home.

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Topics: business lessons, building value, compliance, managing change

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